The 90's called: Chicken Tonight is back, but this time without the chicken!
The brand, dating back to 1992, returns with a vegetarian line. To promote this Alfred International asked us to realize a decor in the style of Jerry Springer in a short period of time. With only 2 weeks to prepare everything we worked vigorously in order to bring everything together, and help this brand activation.
Chicken Tonight has been a public favorite for year, but because of a long silence around their branding, the brand slowly fade away from the public mind. With this short, but hilarious commercial, the brand hopes to become top-of-mind again!
See the commercial down below! Enjoy.