Skate activation in the port of Rotterdam Fisherman's Friends
Creative studio HERE agency developed a concept inspired by sea legs: 'Deck to Deck' . A playful nod to the robust, energetic spirit of Fisherman's Friend. The idea was to merge skate culture with the nautical identity of Rotterdam, creating a bold and unexpected brand experience.
Nine Yards was commissioned by Concorp BV to bring the activation to life. A pre-existing skate ramp was transformed into a “skateboat”; a ship -floating in the middle of the Rijnhaven- serving as a mobile stage for skate demos, tricks, and challenges, while also inviting direct interaction with the audience.
Deck to Deck: skate, beats and brand experience in the Rijnhaven
For the event program, we teamed up with Skateland010, who brought in top skate talent including Jason Lijnzaat, Bert Wilmink, and Wouter de Jong. Together, they delivered spectacular demos, bold tricks, thrilling battles and cash-prize contests, captivating an audience of all ages.
The musical atmosphere was set by DJ Redbeard, whose beats kept the energy high on the skateboat and amplified the vibrant mood of the event. Visitors weren’t just spectators; they were part of the action. They could learn tricks from the pros, ride the ramp themselves, and experience the unique maritime setting of the Rijnhaven up close.
Skate activation captures attention during World Port Days Rotterdam
The “Deck to Deck” activation proved to be a major success, attracting a diverse audience of skaters, families, and festival visitors. By blending sport, culture, and brand experience, the event made a strong impression, both visually and emotionally.
The floating skate stage offered a dynamic experience where the skate community, music, and brand interaction seamlessly came together. For Fisherman’s Friend, the activation boosted visibility and brand engagement during Rotterdam’s World Port Days, while giving visitors an unforgettable weekend full of energy, entertainment, and connection.
The activation strengthened the connection between sport, culture, and brand experience in an iconic Rotterdam harbor setting.
Top skate talents Jason Lijnzaat, Bert Wilmink, and Wouter de Jong brought tricks, battles, and demos to life on the floating skate stage, complete with beats by DJ Redbeard.
Nine Yards and Skateland 010 took care of the production and execution of this one-of-a-kind event.
The “skateboat” activation blended urban sports and brand storytelling for Fisherman’s Friend during Rotterdam’s World Port Days, transforming the Rijnhaven into a playground of energy and engagement.
Related projects
Our inspired design approach has shaped many of our projects; from full-scale skateparks to brand experience. Each creation is defined by craftsmanship, quality, and elegant form, the signature of Nine Yards Skateparks.
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