Dior Pop-Up Shop

In 2022, the fashion house Dior had a unique pop-up store installed in, amongst other places, at the Bijenkorf in Rotterdam. This pop-up store in Rotterdam is inspired by the last Dior Fall 2022 show in Seoul, Korea and is an eye-catcher that was temporarily on display. It resulted in two wooden modules, one for the collection and the other for the skateboarders. The skaters' area is a typical bowl, which looks back to the empty California pools being used by skaters.
Nine Yards Skateparks was engaged by JPG Hulsebosch as an advisory and supporting party for this stylish project. With a broad experience in building wooden skate parks, we, Nine Yards Skateparks, were able to support this and fully deploy our expertise. To be able to assist as well as possible in a period of 2 months and to meet the deadline together.

Work in progress

With an eye to the future, Dior, together with JPG Hulsebosch, looked for a new location for this module, in order to be able to reuse the materials and allow them to lead a sustainable life after the pop-up has ended. This new location will be announced shortly.

The installation was designed by Christian Dior Couture, executed by JPG Hulsbosch with the advisory/supporting party Nine Yards Skateparks.

It's all in the details

Nine Yards TV